Design Marketing & Merchandising – Asian Institute Fashion Design

Design Marketing & Merchandising

Our Masters programme is exclusively designed as a fusion of business and fashion where students are equipped with technical and marketing skills to effectively forecast fashion trends, analyse target market, design and communicate business strategy enabling them grab broad range of career opportunities in the field of fashion, marketing, merchandising and management. It builds necessary personal and professional tools in students leading them towards success. Whether your plans include managing a team, launching your own company, or becoming a Store Buyer, a Merchandise Marketing degree can help get.

At AIFD, we offer 2 streamlines for Masters: 36 Cr hr and 72 Cr hr. Scroll below for details.

Program Details
Stream 1 36 credit hours
Years 2 years
Courses 12 courses (10 courses + 2 thesis)
Qualification required 16 years of education/ Bachelors Hons (with relevant education)
Semester 1 Code Course Title Cr. Hr.
1 FIF-111 Introduction to Fashion 3
2 TIT-111 Introduction to Textiles 3
3 FBD-111 Basic Drawing 3
4 FHA-111 History of Art 3
5 FMB-101 Elements of Business 3
6 FPE-111 Principles & Elements of Design 3
Semester 2 Code Course Title Cr. Hr.
7 HUM-112 Personal Development 3
8 MVD-272 Virtual Design-I 3
9 FMM-361 Principles of Marketing & Merchandising 3
10 THT-221 History of Textiles 3
11 TES-453 Entrepreneurship 3
12 FCB-231 Consumer Behavior 3
Semester 3 Code Course Title Cr. Hr.
13 MKT-566 Strategic Marketing & Consumer Psychology 3
14 FMM-243 Digital Marketing 3
15 SCM-533 Fashion Buying 3
16 MGT-532 Business Planning 3
17 BUS-596 Analysis Fashion & Textile Industry 3
18 BUS-631 Research Project-I / Thesis-I 3
Semester 4 Code Course Title Cr. Hr.
19 MKT-572 Product Design & Development 3
20 SCM-539 Retail Distribution & Management 3
21 MKT-519 Design Brand Management 3
22 BUS-589 International Market Entry 3
23 MKT-579 Visual Merchandising 3
24 BUS-632 Research Project-II / Thesis-II 3