Design Marketing & Merchandising
Our Masters programme is exclusively designed as a fusion of business and fashion where students are equipped with technical and marketing skills to effectively forecast fashion trends, analyse target market, design and communicate business strategy enabling them grab broad range of career opportunities in the field of fashion, marketing, merchandising and management. It builds necessary personal and professional tools in students leading them towards success. Whether your plans include managing a team, launching your own company, or becoming a Store Buyer, a Merchandise Marketing degree can help get.
At AIFD, we offer 2 streamlines for Masters: 36 Cr hr and 72 Cr hr. Scroll below for details.
Program Details | |||
---|---|---|---|
Stream 1 | 36 credit hours | ||
Years | 2 years | ||
Courses | 12 courses (10 courses + 2 thesis) | ||
Qualification required | 16 years of education/ Bachelors Hons (with relevant education) |
Semester 1 | Code | Course Title | Cr. Hr. |
---|---|---|---|
1 | FIF-111 | Introduction to Fashion | 3 |
2 | TIT-111 | Introduction to Textiles | 3 |
3 | FBD-111 | Basic Drawing | 3 |
4 | FHA-111 | History of Art | 3 |
5 | FMB-101 | Elements of Business | 3 |
6 | FPE-111 | Principles & Elements of Design | 3 |
Semester 2 | Code | Course Title | Cr. Hr. |
---|---|---|---|
7 | HUM-112 | Personal Development | 3 |
8 | MVD-272 | Virtual Design-I | 3 |
9 | FMM-361 | Principles of Marketing & Merchandising | 3 |
10 | THT-221 | History of Textiles | 3 |
11 | TES-453 | Entrepreneurship | 3 |
12 | FCB-231 | Consumer Behavior | 3 |
Semester 3 | Code | Course Title | Cr. Hr. |
---|---|---|---|
13 | MKT-566 | Strategic Marketing & Consumer Psychology | 3 |
14 | FMM-243 | Digital Marketing | 3 |
15 | SCM-533 | Fashion Buying | 3 |
16 | MGT-532 | Business Planning | 3 |
17 | BUS-596 | Analysis Fashion & Textile Industry | 3 |
18 | BUS-631 | Research Project-I / Thesis-I | 3 |
Semester 4 | Code | Course Title | Cr. Hr. |
---|---|---|---|
19 | MKT-572 | Product Design & Development | 3 |
20 | SCM-539 | Retail Distribution & Management | 3 |
21 | MKT-519 | Design Brand Management | 3 |
22 | BUS-589 | International Market Entry | 3 |
23 | MKT-579 | Visual Merchandising | 3 |
24 | BUS-632 | Research Project-II / Thesis-II | 3 |