The Associate Degree Programme in Fashion Marketing and Merchandising introduces students to the dynamic business side of the global fashion industry. Designed for individuals with an interest in creativity and commerce, the programme builds a strong foundation in fashion retailing, merchandising principles, and basic marketing strategies. Students gain practical knowledge of buying, selling, promotion, and visual merchandising, along with hands-on exposure to industry-relevant tools and software. With an emphasis on applied learning and market awareness, the programme prepares students for entry-level roles in fashion retail, merchandising, and marketing, while also providing a pathway for further academic and professional growth in the fashion industry.